Seminar Room 3
Speakers: Lesley Gulliver

Lesley Gulliver will talk about how manufacturers are overcoming their top ten business challenges* simply by using innovative design thinking techniques to transform their businesses. The audience will hear about how design can help to improve:

Sales | Pricing | Rising Costs | Staff Morale | Service Levels | Entering New Markets | Launching New Products | Export | Competitive Positioning

She will walk us through a range of simple, effective and low-cost user insight techniques that are making a difference.  When customers buy into you, they’re buying into a wider proposition – one they’re prepared to pay more for because they see the value.

*Based on research with over 200 manufacturers at Manufactured Yorkshire 2015.